Pipeline you can trace.

Lead generation, paid search, SEO, and paid social measured by qualified conversations, not traffic.

What it covers.

Paid searchGoogle, Bing, and Yahoo.
SEO and video SEOSearch visibility for the pages and videos buyers actually find.
Paid socialFacebook, Instagram, Pinterest, and TikTok.
Influencer strategyCreators matched to the buyers you sell to.
Lead and demand generationCampaigns planned around the next qualified conversation.

Part of one plan.

Demand only counts when sales can close it. The same senior lead who plans the campaigns plans the handoff, so the leads marketing brings in are the ones sales can close.

The rest of the plan:

Conversion
Sales training