Orcava brand review.
Everything built for Orcava Consulting so far, in one place: research, logo, identity, messaging, collateral, and the website. It is all built on the proposed brand. Nothing is final until Nick approves it.
What Nick decides.
Nine calls, in order of how much they change. Each links to the part of the site that shows it.
- LogoApprove C1, the Handoff Loop, or choose C2 or C3.
- TaglineApprove “Sales and marketing, run as one.” or pick one of the two alternates.
- Positioning and audiencesThese were inferred from research. Confirm they match how Orcava sells.
- How engagements runInferred: a discovery call, then a defined project, ongoing leadership, or sales training. Confirm or correct.
- ProofOne named result, with permission, for the website, one-pager, and case study.
- Mailing addressNeeded for the envelope. Nothing else prints an address.
- TeamShould Shae Sattler appear as part of Orcava? Research found listings but no confirmation.
- EmailKeep nicksattler1984@gmail.com, or set up an orcavaconsulting.com address.
- HeadshotOptional. A photo of Nick for the About page.
Where the work stands.
- P0ResearchDossier, claim ledger, competitor shelf, open questions.DoneReview
- P1LogoBrief, three territories, four concepts scored. Final refinement and exports follow approval.Concepts readyReview
- P2Identity and messagingPalette, type, grid, imagery, voice, taglines, pitches, boilerplate.Done, proposedReview
- P3CollateralStationery, one-pager, brochure, case study, presentation template, signature, LinkedIn kit.Done, draftReview
- P4WebsiteFive marketing pages plus service pages, built and tested.Done, draftReview
- P6Capabilities deckA presentation for prospective clients.Next
- P7Proposal templateA proposal Orcava sends after the discovery call. Pricing comes from Nick.Next