The safe direction
Senior Operator
Steady, senior, no surprises. Reads like a firm that has done this before.
Gains: Trust on first look with CPG and managed services owners.
Gives up: Memorability. It sits close to the fractional CMO firms.
The Handoff Loop.
Two half rings set one step apart. Marketing hands the lead to sales, and sales hands back what it learned. It is our recommendation out of four concepts.
Three directions.
Before drawing marks, we set out three different directions for how Orcava could feel.
The recommended direction
One System
Confident and connected. Sales and marketing drawn as one shape.
Gains: A shape and color no competitor owns, and a story in the mark itself.
Gives up: Some conservatism. Green reads as growth, which invites a question about results.
The unexpected direction
Field Notes
Hands-on and signed-off. Plans marked up in the field, not slides.
Gains: Character and warmth. Stands apart from every agency site.
Gives up: Polish at small sizes. It can read as a small shop.
Four concepts, scored.
Each concept is scored 1 to 5 on six criteria, weighted toward simplicity and distinctiveness. We checked for look-alikes among your competitors. That is not a trademark search, which is worth doing before you register the mark.
One System
The Handoff Loop
Recommended
Two half rings stepped against each other: marketing hands the lead to sales, and sales hands back what it learned.
| Simple | Distinct | Scales | Relevant | Memorable | Versatile | Overall |
|---|---|---|---|---|---|---|
| 4 | 4 | 4 | 5 | 4 | 4 | 4.15 |
One System, variant
The Forward O
Alternate
A heavy O with its center pushed forward: momentum without an arrow.
| Simple | Distinct | Scales | Relevant | Memorable | Versatile | Overall |
|---|---|---|---|---|---|---|
| 5 | 3 | 5 | 3 | 3 | 5 | 4.10 |
Senior Operator
The Bench Ring
Alternate
A ring of four parts with one lit: the specialist you need now, from a bench you do not have to hire.
| Simple | Distinct | Scales | Relevant | Memorable | Versatile | Overall |
|---|---|---|---|---|---|---|
| 4 | 2 | 3 | 4 | 3 | 4 | 3.30 |
Field Notes
The Field Stamp
Not recommended
A working stamp, the kind pressed on a signed-off plan. It loses detail at small sizes.
| Simple | Distinct | Scales | Relevant | Memorable | Versatile | Overall |
|---|---|---|---|---|---|---|
| 2 | 4 | 2 | 3 | 4 | 2 | 2.75 |
How the logo works.
- Breathing roomKeep clear space on every side equal to the thickness of one ring.
- Smallest sizeThe full logo at 120 px or 30 mm wide. The icon alone at 16 px or 6 mm.
- Tiny spacesAt 32 px and below, such as a browser tab, the icon is clearest.
- Final filesOnce you pick a concept, we refine it and deliver the full set of vector and image files.
What not to do.
