How Orcava looks.
One dominant dark ink, calm neutrals, and a single sharp green. Sora for headlines, IBM Plex for everything you read. Both fonts are free.
Color.
Ink carries most of the weight, light neutrals give it room, and green appears once per view so it always means “look here.” Confirm the CMYK values with your printer before a print run.
- Orcava Ink #14181BRGB 20 24 27CMYK 26 11 0 89 The main brand color. Text and dark backgrounds.
- Slate #56616BRGB 86 97 107CMYK 20 9 0 58 Secondary text on light backgrounds.
- Hairline #D5DBD8RGB 213 219 216CMYK 3 0 1 14 Lines and dividers. Secondary text on dark.
- Mist #EEF1EFRGB 238 241 239CMYK 1 0 1 5 Soft background for panels.
- Paper #FBFCFBRGB 251 252 251CMYK 0 0 0 1 The main light background.
- Handoff Green #0F7A63RGB 15 122 99CMYK 88 0 19 52 The accent on light backgrounds. One element at a time, such as a button.
- Signal Mint #43C9A5RGB 67 201 165CMYK 67 0 18 21 The accent on dark backgrounds.
- Amber Flag #B7791FRGB 183 121 31CMYK 0 34 83 28 Warnings, always with dark text on top.
- Stop Red #B3261ERGB 179 38 30CMYK 0 79 83 30 Errors only.
Combinations that are easy to read
| Sample | Combination | Contrast |
|---|---|---|
| Aa | Orcava Ink on Paper | 17.36:1 |
| Aa | Orcava Ink on Mist | 15.7:1 |
| Aa | Slate on Paper | 6.15:1 |
| Aa | Slate on Mist | 5.56:1 |
| Aa | Handoff Green on Paper | 5.12:1 |
| Aa | Handoff Green on Mist | 4.63:1 |
| Aa | Paper on Handoff Green | 5.12:1 |
| Aa | Paper on Orcava Ink | 17.36:1 |
| Aa | Hairline on Orcava Ink | 12.71:1 |
| Aa | Signal Mint on Orcava Ink | 8.62:1 |
| Aa | Orcava Ink on Amber Flag | 4.9:1 |
| Aa | Stop Red on Paper | 6.36:1 |
Slate on Ink and Amber text on light backgrounds are too faint to read, so the brand never uses them.
Type.
Headlines. Sora
Revenue leaks at the handoff.
Reading text. IBM Plex Sans
Your ads bring traffic. Your landing page loses it. Start with the pages that already get traffic, then spend more on ads.
Labels and numbers. IBM Plex Mono
Qualified lead · Close rate
Photos and icons.
Real people at work in your clients’ world: a retail shelf, a gym floor, an IT operations desk, a warehouse. Natural light, tight crops on hands, screens, and product.
One line-icon style throughout, drawn with a thin, even stroke.
Never stock handshakes, staged boardroom smiles, rockets, lightbulbs, funnels, or whale imagery.