What Orcava says.
The words behind the brand. Every line on the website and the sales materials comes from this page, so they all say the same thing.
Tagline.
Sales and marketing, run as one.
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- From first click to closed deal.Alternate
- Marketing your sales team can close.Alternate
Positioning.
For owners and sales or marketing leaders at mid-size CPG, managed services, and fitness companies, who pay for marketing and sales help separately and still cannot trace a lead to a closed deal, Orcava Consulting is the sales and marketing partner that runs both as one system: a senior lead who owns the plan and a network of specialists who fill the gaps.
In one line: One accountable partner from first click to closed deal, without hiring a CMO, a VP of Sales, and three agencies.
This is our read from research. Tell us where it misses.
Four things Orcava stands for.
- Pipeline you can traceLead generation, paid search, SEO, and paid social measured by qualified conversations, not traffic.
- Sales and marketing on one planMarketing sales can close, and sales training built on what marketing learned.
- A bench, not a hireSpecialists brought in for the gap you have now.
- Fix the funnel you already paid forLanding pages, conversion testing, and UX before more ad spend.
How engagements run.
We wrote this from what we know. Correct anything that does not match how you work.
- It starts with a discovery callA conversation about where leads and deals stall.
- A defined projectFix one part of the funnel, such as the pages that lose paid traffic.
- Ongoing leadershipOne senior lead over sales and marketing, with specialists added from the network as gaps appear.
- Sales trainingFor the team that closes, built on what marketing learned about your buyers.
Pitches.
In ten seconds
Orcava runs sales and marketing as one system for mid-size companies, so the leads marketing brings in are the ones sales can close.
In thirty seconds
Most mid-size companies buy marketing from one place and sales help from another, and the handoff between them is where revenue leaks. Orcava Consulting puts one senior lead over both. We plan the demand generation, fix the pages that lose it, and train the team that closes it. When a gap needs a specialist, we bring one from our network instead of asking you to hire. We work with CPG, managed services, and fitness companies.
The paragraph that describes Orcava, 100 words
Orcava Consulting is a Los Angeles sales and marketing consultancy for mid-size companies in consumer packaged goods, managed services, and fitness. Orcava runs sales and marketing as one system. A senior lead owns the plan, from demand generation, paid search, and social to landing pages, conversion testing, and sales training. An established network of contractors and service providers fills the gaps a growing company cannot staff alone. Clients get one accountable partner from first click to closed deal instead of a leadership search, a sales hire, and separate agencies that rarely talk. Orcava works with growing and established companies.
What each buyer hears.
- Owner or CEO
- One partner accountable for pipeline, without a new department.
- Marketing lead
- A plan and the specialists to carry it out, measured by qualified conversations.
- Sales leader
- Leads your team can close, and training built on what the market is saying.
How Orcava sounds.
| Trait | Means | Sounds like | Never like |
|---|---|---|---|
| Direct | Say the problem first | “Your ads bring traffic. Your landing page loses it.” | “We deliver holistic growth solutions.” |
| Accountable | Name what gets measured and when | “We report qualified conversations every Monday.” | “We drive results.” |
| Commercial | Talk in revenue terms | “Cost per qualified lead fell.” | “Engagement is up.” |
| Steady | Calm and senior, no hype | “Start with the pages that already get traffic.” | “Explode your growth with next-level tactics.” |
- Words to usepipeline, qualified lead, close rate, cost per customer, handoff, plan, bench, first click to closed deal.
- Words to avoidsynergy, holistic, growth hacking, 360, solutions, transform, unlock, leverage, elevate, seamless, cutting-edge, and strings of acronyms in headlines.